GGH is a private equity firm backed by Greenoaks Capital, a venture capital company that makes long-term concentrated investments in fast-growing internet businesses like Deliveroo, globally. GGH currently invests in emerging market insurers. It has a hands-on approach that leverages deep expertise and an innovative approach to build insurers that are truly unique, industry-defining and life changing for their people and customers.

As an Associate, my job was to simultaneously turn around the sales and marketing departments of 3 emerging market insurers so they could be sold to established world-class insurers. I started by rebranding them including creating new marketing materials (TV ads, online ads, printed materials) and then re-platforming them - making them especially efficient on mobile devices.

Once they were launched, I devised performance online customer acquisition strategies in line with their profit metrics and garnered 100 000 leads from $50k ad spend, well within the threshold for new customer acquisition.

I linked the digital customer acquisition channel directly to the call centre operations with the main metric being time-to-quote. We ensured that customer queries were answered within 5 minutes and they received a quote within 15 minutes which resulted in a 357% increase in premiums attained.

This successful rebranding, re-platforming and scaled customer acquisition led to two successful exits to world-class ensurers including Allianz.